How we work on the preparation and execution of an advertising campaign
- We determine the needs of the client through a detailed analysis.
- We define the target group we will be communicating to (the end customer, web or service user, business partner, or other).
- We try to recognize and define how and to what the target group reacts for maximum precision and effectiveness of our planning.
- On the basis of determined needs (sales support, image or communication of new products) we propose the most appropriate timeframe and the most effective form of communication (proposed media plan and its reservation).
- The media plan, having been created and reserved, is then presented to the client and, in the event of client interest, we propose and execute the communication strategy + creative.
- We then test the advertising strategy on a sample of the target group and complement it with other client marketing activities. In the event of long-term cooperation, we create with the client a year-long marketing strategy and product communication.
- Upon approval and ordering of the media plan by the client (as well as other services as needed, including creative and graphic design) we apply the most successful advertising message and administer the campaign in progress on the internet.
- During the course of the campaign we measure its success, propose changes to the client for optimizing the campaign, and effect changes or modifications with the goal of maximizing campaign success.
- After completing the campaign, we prepare a final report containing the most successful formats, as well as the most effective messages and spaces. View a sample Final Report here>>