On-line Advertising

Wolf & Mouse s.r.o. operates in the fields of internet media and new technology. We prepare customized internet solutions combined with other forms of media as well.

Why the Internet?

Compared to other media, the internet is:

  • targeted

  • fast

  • accurately measurable

  • highly effective

  • affordably priced for all types of clients (from individuals to large corporations)

Compared to other forms of media, internet advertising and communication is easily measurable, affordably priced (even several times cheaper and more effective than television or print advertising). With internet advertising and communications, a client may very easily determine the effectiveness of finances expended, and whether or not the advertisement has brought what he or she requires. Thanks to precise targeting capability, it does not address people who do not belong to the desired target group, as is often the case with TV, print, and outdoor advertising. Internet advertising is also highly flexible when compared to other media. The mission, creative elements, and even the content of the message can be quickly changed, even if the campaign is already in progress. The change is effective immediately from the delivery of the materials.

Our services include:

  • banner advertising (useful for the support of your brand – building awareness, image, increasing prestige or competitiveness)

  • PPC systems (Pay Per Click – payments for clickthrough only, with no charge for display)

  • SEM&SEO (Search Engine Marketing and optimization of web pages for search engines)

  • viral marketing

  • PR (online and offline)

  • mobile marketing (advertising via mobile telephones)

  • training (individual or group training in online advertising basics, as well as introduction + tips for media planning)

  • creation of a communications strategy and its creative application

  • planning and buying (creation of a media plan and purchasing with maximum cost-efficiency for the client) – we guarantee the lowest prices on the market thanks to our extensive experience and relationships with media, as well as the values we hold dear: to obtain the maximum benefit for our clients and their satisfaction with our services, so as to guarantee a long-term partnership on both sides. This is the only way to ensure the most effective and enduring advertising strategy.

  • campaign administration – we monitor the course of the campaign and track its success. In case of diminishing effectiveness or a campaign duration of longer than one week, we update promotional materials and communications for maximum results.

  • After the completion of the campaign we assess and create a final report for the client. Our services do not end here, however, as with the majority of media and communication agencies. We continue to make recommendations to the client on the basis of our experience with the campaign, the behavior of the target group, and the products or services communicated as part of future advertising or communications strategies from a long-term perspective.

  • With our continued cooperation we ensure the client an effective partnership with media selected in such a way as to maximize effectiveness and minimize the amount of investment, which would sooner or later be spent on one-time campaigns to short-term effect.